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A newfangled social networking site debuts

Jeff Elder
Jeff Elder is 'The Insider.' He is always looking for gossip about Charlotte's business community.
0731whisper

Jeff Elder

Don't sit in front of your computer, surfing the Web all alone. That's for losers. You need real human interaction!

Now there's a new kind of social networking site from outta Charlotte that lets you surf with your friends, and chat in real time, just like you were in the same room. Why ever actually get together? www.browzmi.com/welcome/

Hey, people will do this – to show buddies something hilarious, look at stuff with their out-of-town kids, watch videos, etc. The guy behind it is Charlotte Country Day and UNC grad Travis Parsons, who escaped BofA for the exciting world of start-ups. “We just brought it up, and it's getting a lot of attention,” says Parsons, who has angel investors here in town.

Whitewater Center's whoosh line

The biggest adrenaline booster we've ever seen is about to zip into town.

The Whitewater Center's zip line is almost ready to open. They're aiming for late August. I predict this will be the breakthrough the Paddle Puddle has been seeking. Just my opinion: Developer Crosland, the city and state need to get their act together and open the new road.

Zippers glide 1,200 feet at 35 mph from just behind the restaurant, over the whitewater channel, and onto the big island. (You don't just hang on, Sloopy. There's a harness.) You know guys on their third beer on the patio will watch zippers and go, “We gotta do that.”

Meanwhile, team-building from big-time companies like BofA continues out there, as folks climb the corporate rope ladder. Recently spotted out there: Richard “John Boy” Thomas, in town for “12 Angry Men,” and Rick Schroder, who was filming “Blood Done Sign My Name.”

Big doings at the malls

“July is coming to an end, and soon it will be time for the holidays!” A PR person in Atlanta actually sent me that this week. What do you expect: Atlanta. It was, however, an alert to a big deal at SouthPark: The fifth annual Simon Evening of Giving with the Carolinas Medical Center. That's the deal in November where you get the mall to yourself. Call 704-295-0975 or e-mail nbostic@simon .com.

Of immediate importance: SouthPark and Concord Mills should be packed this weekend, as they extend hours for the N.C. sales tax holiday. I predict this will cause the already sardined Apple Store to explode, hurling trendy young nerds all over the food court. Luckily, they won't even notice, because, OMG! The new iPhone!

QC stars in Ford's TV spots

Drop that remote. There's a reason to watch upcoming TV commercials for Ford cars and trucks: We're in them. Ford just wrapped a series of commercials filmed here for eight of its 2009 models, including the Ford Flex, a new line. The commercials were shot all around the QC, including Phillips Place and Piedmont Town Center, and will be shown worldwide.

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